The roots of Arumaa lie in the Indian craft, which has been a rich reservoir of talents and traditions. Our boutique derives its name from our mother, Arumaa & it went on to become a silent revolution that aims at reviving the long-forgotten art and traditions of our soil. A brand par excellence, we at Arumaa specialize in the field of contemporary wear with a touch of tradition. Arumaa is a cherished ideology & our endeavour is to revive and bring heritage craft to your doorstep. Gear up as we stage a pop up with Artisan Saga on 27th and 28th July : an online store for the lover of art & beauty, where the form, colour & texture are interwoven and brought to life by the creative craftsmen through their inspiring work. Handpicking the best from the finest hand, they curate Handloom Sarees in Pure Fabric, that are classic expression of our rich tradition & culture, reflecting the wonder of their diversified weaves & styles, each with their distinctive character.